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100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter)
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Über den Autor und weitere Mitwirkende
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
Produktinformation
Taschenbuch: 242 Seiten
Verlag: New Riders; Auflage: 01 (14. April 2011)
Sprache: Englisch
ISBN-10: 0321767535
ISBN-13: 978-0321767530
Größe und/oder Gewicht:
17,8 x 1,8 x 22,6 cm
Durchschnittliche Kundenbewertung:
4.1 von 5 Sternen
5 Kundenrezensionen
Amazon Bestseller-Rang:
Nr. 33.424 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
I love this book. It's about the psychology of design and covers many topics (like "How people remember", "How people decide" and "How people focus attention") which are very, very relevant for everybody who only sometimes has to design a user interface, a web site or any other tool which is used by humans.I found "100 things" to be one of the most interesting and fascinating popular science books I've ever read. That's mainly because of two reasons:1) There is lots of well founded and well presented information - most of it surprising.2) It is well structured and thus fun to read.The book contains 100 insights (like "people remember only four items at once") which are presented on 2 to 3 pages each. Every insight is introduced in well written language and also structured in a very user-friendly way which for the reader is easy to digest. E.g., each contains a "Takeaways" box, which sums up the most important facts and keeps the reader on track. Especially important texts are highlighted in colored boxes, making it easy to find them later on. So, the author seems apply her own findings to the design of her own book and that really shows.Personally, I am working in the field of software design and development and the contents of this book are very much applicable for me. Many ideas came to my mind how to apply these findings in my own work while I was reading. Therefore, I very much recommend this book. Go buy it, read it and you'll certainly read it (or parts of it) again.
Schnell und sehr gut
Was a great read! Useful tips on how people actually feel, think and act. Highly recommended for any UI/UX or product designer as well as product managers.
"100 Dinge die man als (angehender) Designer sowieso schon weiß" wäre ein passenderer Titel.Die Hälfte der genannten Dinge weiß bereits jeder der seinen eigenen Verstand einsetzt.Die andere Hälfte weiß bereits jeder ernsthafte Designer schon vor dem Lesen dieses Buches.Für Hobby-Designer sicherlich ein ganz guter Anfang - Für Berufs-Designer (Design Studenten) leider nichts Neues.
Die Autorin hat eine lesenswerte Sammlung von 100 "Dingen" über die Funktionsweise von Menschen zusammengestellt. Hier erfährt auch ein Nicht-Designer viel Interessantes aus der Psychologie und Biologie.Ich sage hier "Dinge" und nicht "Fakten", weil vieles von der Forschung noch nicht 100% belegt wurde oder teilweise auch spekulativ oder subjektiv ist.Jedes "Ding" wird in einem eigenen Abschnitt kurz erklärt, dann wird auf weitere Literatur oder auf Links verwiesen. Als nervig empfand ich es, wenn die Autorin in 8 der 100 Punkten (30, 40, 47, 74, 76, 84, 90, 98) auf ihr eigenes Buch "Neuro Web Design" verweist.Die "Dinge" sind nach Themenbereichen gruppiert , wie z. B. "Wie Menschen sehen", "Wie sie lesen", "Wie sie denken", usw.Insgesamt ein schönes und interessantes Buch.
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